Yes, I have LinkedIn Premium—but I don’t use AI to write my posts. I use it to edit my posts. Then I edit again. Hiten Shah, now at Dropbox, is a thoughtful AI expert worth following. See his podcast about how to use AI. Worth a listen.
Yes, AI will develop influencer agents that humans follow. Advertising and marketing will be filled with AI-generated content approved by humans. Yet the future will also be rich with distinct voices – and experiences – we can touch, feel, and truly connect to. Leaders and businesses that recognize and capitalize on this need will flourish.
There is no one on this earth, at this time, in this place, who replicates you. No matter how many—or how few—followers you have, develop your own unique voice and resist the urge to imitate others. (AI can do that better anyway.)
How are you using AI ethically to enhance—not replace—your voice? As Shah says: “Don’t be lazy. Build THAT Brand.”
UPDATE: Take a look at Tom Bilyeu’s Questions:
90% of startups fail because they build products nobody wants. This AI questioning method finds real problems in 30 minutes. Most entrepreneurs ask AI a question once. Get a mediocre answer. Then build a business on garbage data. That’s backwards. AI doesn’t think. It predicts the next word based on patterns. Your job is to force it past generic responses into actual insight. Steal my 4-question validation process:
QUESTION 1: Make AI prove the problem exists Start with: “List the top 5 urgent problems faced by [target customer].” But don’t stop there. Push back: “Show me 3 specific Reddit threads where people are actively complaining about this.” Then: “Find Amazon reviews mentioning this exact pain point.” Keep pressing: “What TikTok comments reveal people struggling with this?” Generic problems are worthless. You want proof people are losing sleep over this.
QUESTION 2: Make AI connect problems to growth Ask: “Which of these problems exist in industries growing 20%+ annually?” Then challenge it: “Why is this industry growing? Show me the data.” Follow up: “If the industry is growing but the problem persists, what’s broken?” You’re not just finding problems. You’re finding problems in markets where money is moving.
QUESTION 3: Make AI find existing solutions people hate Start: “What are people currently using to solve this problem?” Dig deeper: “Show me complaints about these solutions.” Critical question: “Are they using 3+ tools to solve one problem?” Push harder: “What’s the average monthly cost of their current workaround?” When people cobble together multiple solutions, they’re screaming for someone to build the right thing.
QUESTION 4: Make AI connect your expertise to market gaps Begin with: “Given my background in [your expertise], what service would I be uniquely positioned to build?” Challenge it: “How does my specific experience create an unfair advantage?” Force specifics: “What evidence shows people would pay for this solution?” Final test: “What would prevent someone else from building this first?” Never accept the first answer. Every AI response is a starting point for a better question.
Plot twist: You don’t need a framework or a famous person to validate your approach. But, you can use it to kickstart your natural curiosity gone dormant. And, let it fly from there.